What to Do When Spammers Use Your Internal Site Search for Evil
Nearly every site has an internal site search engine that searches only that site, and it’s not usually a part of your list of security risks. They’re also typically non-entities for search engine...
View ArticleNavigating the New Google Merchant Center Next Interface
If you’re an advertiser looking to manage your product listings on Google, you’ll want to get acquainted with the new Google Merchant Center interface, Google Merchant Center Next (GMC Next). This...
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Takeaways From the 2024 Meta Agency Summit in New York
Along with Stephanie Shaw – JumpFly’s Paid Social Account Director – I attended the Meta Agency Summit in New York City at Pier Sixty. The Summit was a one-day, in-person event extended to a limited...
View ArticleFinding a Balance Between SEO Strategies and Business Priorities
In a perfect world, search engine optimization (SEO) strategies would perfectly align with the business goals and strategies set by a company’s management. After all, we all want the same thing — more...
View Article9 Things To Do When Your Paid Search Ads Are Not Performing
We’ve all been there at some point, facing the frustration and challenges of declining digital ad performance. Since there are so many factors that may be contributing to performance shifts, it’s...
View ArticleAmazon Ads for 2024 Seasonal and Holiday Campaigns
With the fourth quarter upon us, all the work that brands have done throughout the year is tested with the arrival of holiday shopping and the gifting season. November and December are the times for...
View ArticleUnlock the Power of Taboola: Best Practices to Boost Your Ad Campaigns
As a leading digital advertising platform, Taboola has become an essential tool for ecommerce brands looking to create natural and engaging ads that capture consumer attention. As a platform, Taboola...
View ArticleUnderstanding ROAS: The Link Between ROAS and Profitability
What is ROAS? From the PPC perspective, return on ad spend (ROAS) is how much you spend on advertising costs divided by how much revenue you see for each advertising conversion. It’s what we call an...
View Article12 Ways Agency Account Management Turnover Can Kill Your Performance
I recently learned from Google Ads that there are currently over 50,000 digital agencies of all sizes worldwide. Some agencies are small, and some are large. When speaking to clients who are in search...
View ArticleInternal Linking: Your Magic Link to SEO Success
In the classic tale of Goldilocks and the Three Bears, a curious girl named Goldilocks wanders into a woodland home owned by a family of bears, who happen to be away. Inside, she tests each bear’s...
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